Build Your Own Funnel
Turn your Module 2-3 content and offer into a real, honest plan for how people will actually find it — without needing paid ads to start.
In this lesson, you'll learn to…
- 1Identify 2-3 realistic places your specific audience already spends time
- 2Apply the discovery-to-decision funnel concept to your own offer
- 3Write a one-page "how someone finds this" distribution plan
You don't need paid ads to start
It's tempting to think distribution requires an ad budget. For a first offer, it almost never does — it requires knowing 2-3 specific places your actual audience already spends time, and showing up there consistently with the honest content you built in Modules 2 and 3.
That might be a community you're already part of, a platform where your existing (even small) following sees your posts, or a specific search term people already type when they have the problem your offer solves. Specific and small beats broad and expensive for a first distribution plan.
Key idea: 2-3 specific places your real audience already is beats a broad, expensive plan to reach everyone.
Applying the funnel concept to distribution
This reuses the same discover → read/watch → decide → act path taught for affiliate content in Module 2 — it applies to any offer, not just affiliate links. Someone needs to discover your content somewhere specific, engage with your honest description of what you're offering, decide it fits them, and take one clear next action (buy, download, message you).
Write your own version of that path: where will they discover you, what will they see or read, and what's the one clear action you're asking for? Keep it to one page — a plan you'll actually follow beats an elaborate one you won't.
Hands-on Lab: Write Your Distribution Plan
0/4 steps done
Turn everything from Modules 2-3 into a real, one-page plan for how people will actually find your offer.
Your Turn: Do It Yourself
Now it's your turn. Follow these steps and check them off as you go.
You'll know it worked when:
A one-page distribution plan: 2-3 specific places, what you'll share, and one clear call to action — no paid ad budget required.
Going further:
Share in just ONE place first and watch what actually happens before spreading yourself across three at once.
Download Resources
Knowledge Check
2 questions — click the best answer for each scenario, then check your answers.
Question 1. What does this lesson recommend instead of a paid ad budget for a first distribution plan?
Question 2. How does this lesson connect to the funnel concept taught in Module 2?
0/2 answered
Key Takeaways
- A first distribution plan doesn't require paid ads — it requires 2-3 specific real places
- The discover → engage → decide → act path applies to any offer, not just affiliate content
- Keep the plan to one page you'll actually follow
- Your deliverable is a real, specific, one-page distribution plan
Lesson Summary
Distribution isn't about reaching everyone — it's about showing up consistently in 2-3 places your real audience already is. You now have a real plan. Module 5 is about what happens once this starts working and you want to automate and scale it.
Module 4: Set Up Distribution
0/2 doneYou'll know it worked when:
A one-page distribution plan: 2-3 specific places, what you'll share, and one clear call to action — no paid ad budget required.
Going further:
Share in just ONE place first and watch what actually happens before spreading yourself across three at once.
